The Poor People’s Campaign

Mass Poor People’s Assembly & 

National Moral March on Washington, DC: 

A Digital Gathering

June 20, 2020

Broadcast on 6/20 at 10 AM EST 

& 6 PM EST; 6/21 at 6 PM EST

Text MORAL to 90975* or Visit June2020.org to Take Action!

DIGITAL TOOLKIT

TheMass Poor People’s Assembly & Moral March on Washington is going digital! On June 20th, we will hold the largest digital and social media gathering of poor and low-income people, moral and religious leaders, advocates, and people of conscience in this nation’s history. A global pandemic is exposing even more the already existing crisis of systemic racism, poverty, ecological devastation, the war economy and militarism, and the distorted moral narrative of religious nationalism. On June 20, the 140 million poor and low-income people across this nation will be heard!

Use our sample posts, graphics, and other resources below to help amplify the Digital Mass Poor People’s Assembly & Moral March on Washington through your networks!

June2020.org | #PoorPeoplesCampaign

* Message & data rates apply. STOP to unsub and HELP for more info.


Contents

QUICK LINKS

WAYS TO AMPLIFY

AMPLIFY THE LIVESTREAM

DAY-OF POST TEMPLATES/GRAPHICS

SAMPLE TWEETS

SAMPLE INSTAGRAM + FACEBOOK POSTS

GRAPHICS

THEOMUSICOLOGY & MOVEMENT ARTS

MEDIA TO AMPLIFY

INSTAGRAM + FACEBOOK FRAMES

ZOOM BACKGROUNDS

SAMPLE EMAIL LANGUAGE


Quick Links


Ways to Amplify

  • Post on social media using #PoorPeoplesCampaign!
  • Follow @UniteThePoor and amplify the #PoorPeoplesCampaign on Twitter!
  • Share our posts on Facebook and Instagram!
  • Find your State Campaign’s social media pages and help amplify their posts!

Amplify the Livestream

The program will be broadcast on Saturday, June 20th at 10 AM EST and 6 PM EST. It will be rebroadcast on Sunday. 

CROSS-POST


Day-Of Post Templates/Graphics

BROADCAST PROMOS

LIVE NOW: #PoorPeoplesCampaign Digital Mass Poor People’s Assembly & Moral March on Washington. We’re putting a face on the 140 million poor & low-income people in this country. It’s time to show America to herself. Join us: June2020.org 

LIVE NOW: #PoorPeoplesCampaign Digital Mass Poor People’s Assembly & Moral March on Washington. The people’s demand for love, truth, justice & fundamental human rights is a cry that will not be comforted until change fully comes. Join us: June2020.org 

JOIN: The #PoorPeoplesCampaign Digital Mass Poor People’s Assembly & Moral March on Washington will broadcast the livestream again, TODAY at 6pm ET. 

Join us: June2020.org 

ICYMI: More than a million people tuned in to watch the livestream of the #PoorPeoplesCampaign Digital Mass Poor People’s Assembly & Moral March on Washington. Tune in & watch a broadcast of the livestream TODAY at 6pm ET. Join us here: June2020.org

Add Graphic: 

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DID YOU KNOW? …

.@mrdannyglover [replace with speaker name/handle] breaks it down on poverty: [replace with issue area] Did you know that 43% of the people in this country are poor or low wealth? [replace with Did You Know quote] #PoorPeoplesCampaign Join the movement: June2020.org

Did you know that [insert fact or quote] 43% of the people in this country are poor or low wealth? @mrdannyglover gives us the facts! #PoorPeoplesCampaign Join the movement: June2020.org

Fact Sheets (Get the Facts for Your Tweets)

TESTIMONIES

Susan Lopez [name/handle] of the @CaliforniaPPC [state] says – “I have been homeless…bc I could not afford to rent my own apartment.” [insert quote or describe story] #PoorPeoplesCampaign Tune in now: June2020.org

“We aren’t animals,” [quote] says Alex [name/handle], a young immigrant who was put into a detention center and denied adequate food and attention [describe person or story]. @BNHR @Texas_PPC #PoorPeoplesCampaign Tune in now: June2020.org

Add:

THEREFORE WE DEMAND

.@arethalovernyc [replace with speaker name/handle] and the #PoorPeoplesCampaign DEMAND an immediate restoration of the Voting Rights Act. [Insert Demand] Join the movement: June2020.org

The #PoorPeoplesCampaign DEMANDS: “Any officer who abuses the power to kill with racial or discriminatory intent can face federal charges, as well as state charges, for murder.”  [Insert Demand] -@arethalovernyc [replace with speaker name/handle]. Join the movement: June2020.org

[Add relevant Demand graphic if possible.]

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Campaign Demands (Get Our Demands for Your Tweets)


Sample Tweets

GENERAL POSTS

  • We are going to put a face on the 140 million poor & low-income people in this country. We are going to show America to herself. Join the #PoorPeoplesCampaign on June 20: June2020.org
  • We have no option but to organize, we have no option but to mobilize, we have no option but to register and educate people for a movement that votes. We cannot back down. Our very lives depend on it. Join the #PoorPeoplesCampaign on June 20: June2020.org
  • Too many people have been too comfortable for too long with other people’s desperation and other people’s death. It’s time for that to be over. We won’t be silent anymore! Join the #PoorPeoplesCampaign on June 20: June2020.org
  • I’m joining the #PoorPeoplesCampaign’s Mass Poor People’s Assembly & Moral March on Washington on June 20, because somebody’s been hurting our people and it’s gone on far too long. I won’t be silent anymore! Join me at: June2020.org
  • Every attack on the poor must embolden our agitation. Lack of healthcare, lack of living wages, black men & women getting lynched. Rise up! And join us online June 20, 2020. RSVP now: June2020.org
  • “In a moment from hell, there is only one meaningful way to revive American society: from the bottom up.” @liztheo Join the #PoorPeoplesCampaign’s Digital Mass Poor People’s Assembly & Moral March on Washington on June 20: June2020.org 
  • The people’s demand for love, truth, justice and fundamental human rights is a cry that will not be comforted until change fully comes. #PoorPeoplesCampaign Join us at June2020.org.
  • The people most impacted by America’s policy violence have already imagined a better way. Join the #PoorPeoplesCampaign’s Digital Mass Poor People’s Assembly & Moral March on Washington on June 20: June2020.org 
  • We are in a season of unnecessary deaths. From the lynchings of #GeorgeFloyd, #BreonnaTaylor #AhmaudArbery and so many more to the 110,000+ who have died from #COVID19, 60-70% which could have been prevented. We need a #PoorPeoplesCampaign! Join us at June2020.org
  • Almost 700 ppl were dying every day from poverty before COVID. The crisis is only deepening and we need systemic change now. Join the #PoorPeoplesCampaign’s Digital Mass Poor People’s Assembly & Moral March on Washington on June 20: June2020.org.
  • ‪#MLK taught us 50 yrs ago, what #COVID19 teaches us today: living wages, guaranteed health care for all, unemployment & labor rights are issues of right vs. wrong & life vs. death. #PoorPeoplesCampaign‬ 

Join us June 20, 2020: June2020.org‬

  • ‪Before #COVID19 43% of ppl in #Arkansas were poor or low-income— 1.2 mil residents. This includes 52% of children (367K), 46% of women (695K), 62% of Black ppl (275k), 63% of Latinx ppl (138K), & 38% of white ppl (814K). Join the #PoorPeoplesCampaign 6/20: june2020.org [Use the State Fact Sheets to customize your state stats!]

Sample Instagram + Facebook Posts

GENERAL POSTS

  • While hundreds of millions of dollars have been sent to federal, state and local law enforcement during the pandemic, 20 million people still have not received their stimulus checks, 30 million people remain uninsured, 40 million people are unemployed, 50 million people will face hunger in the weeks ahead and 60 million people do not have living wages. We need transformative change now. Join us on June 20: June2020.org
  • The fissures in our society have been exposed. Police are equipped like soldiers and essential workers are wearing garbage bags. The national guard was deployed within hours to protect property, but we still don’t have protection against a virus that has killed over 110K people. We demand sweeping change now! Join us on June 20 for the Mass Poor People’s Assembly & Moral March on Washington: June2020.org

Graphics

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Theomusicology & Movement Arts

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Media to Amplify

VIDEOS

ARTICLES


Instagram + Facebook Frames

Feature June 20 on your Instagram or Facebook pages using our frames!

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Zoom Virtual Backgrounds

Use our Zoom backgrounds to amplify June 20 on your next meeting!

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Sample Email Language

Friends,

This pandemic and economic collapse, along with the recent wave of police brutality and racist murders, have forced this nation into an unprecedented season of crisis and action. Much continues to change day by day, but here is what we know: this emergency results from a deeper and much longer-term crisis, of systemic racism, inequality, and a society that ignores the needs of 140 million people who are poor or a $400 emergency away from being poor.

Over the last two years, the Poor People’s Campaign: A National Call for Moral Revival has worked to lay the groundwork for a broad movement that could unite poor and impacted communities across the country. People across the nation are joining the Campaign to confront the interlocking evils of systemic racism, poverty, climate change and ecological devastation, militarism and the war economy, and the distorted moral narrative of religious nationalism. 

They are coming together to demand that the 140 million poor and low-income people in our nation — from every race, creed, gender, sexuality and place — are no longer ignored, dismissed or pushed to the margins of our political and social agenda. 

That’s why [name of your organization, union, denomination, etc.] is proud to join the Poor People’s Campaign as a mobilizing partner for the Mass Poor People’s Assembly and Moral March on Washington Digital Justice Gathering, broadcast on June 20, 2020 at 10 AM EST & 6 PM EST and on June 21 at 6 PM EST at June2020.org. [Fill in why your issue or community is connected to the need for a larger campaign of poor and impacted people]. Register today for June 20, 2020

The Mass Poor People’s Assembly and Moral March on Washington will be an historic digital event. Across the internet and the airwaves we will drive the vision and agenda of our communities into the heart of the national narrative. 

In this unprecedented moment, we must tell the truth about the dire failures of our political leaders. We must also demonstrate that it is the leadership emerging from our communities that is paving a different way forward.

History teaches us that it is exactly in moments like these that a movement of the many is necessary to force the nation into action and that the key to real and lasting change lies in our ability to come together in new and bold ways. Rise with us by registering for June 20, 2020 and join the broadcast on June 20 at 10 AM EST & 6 PM EST and on June 21 at 6 PM EST at June2020.org. Share the news through this social media toolkit.

On June 20, we cry power to the nation! 

[Sender]


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